The Meaning of Life According to Bikers: The Biker Book for Charity

Edited and Introduced by Louise Lewis, Foreword by John Paul DeJoria

Available Now


Motorcycle riders from all walks of life—from Main Street to Wall Street, Hollywood to Washington, D.C.— are invited to peel back their “badass” masks and answer one simple question: what is the meaning of life? Their answers expose the motorcycle community’s lesser-known philosophical and charitable nature and help to smash the typical motorcycle-rider stereotype. Joining the “regular folks” interviewed are celebrities, including Peter Fonda, Gen. Tommy Franks, John Paul DeJoria, Jillian Michaels, Kyle Petty, Carey Hart, and Norman Reedus, along with a former chair of the Joint Chiefs of Staff, a Congressman, a Senator, a former NASA astronaut, governors, military generals, actors, rock n’roll and country artists, corporate executives, and NFL, NBA, MLB sports figures. Whether you drive on four wheels or straddle a “wild thang" on two, these voices are sure to enlighten and entertain.

Silver Medal Winner, IBPA Benjamin Franklin Award, Gift Book Category

Size: 7" x 7" | 90+ color images | 176 pp
ISBN13: 9780764355967

 Back to Results 

Louise Lewis has more than 30 years of experience in marketing and advertising, having held senior-level positions on the client, advertising agency, and advertising sales sides of the business. She considers herself a self-growth junkie, continuing to seek light, love, and wisdom in her daily life. She has been a volunteer for Big Brother/Sister, Catholic Ministries Juvenile Detention, and CHOC Children’s Hospital, and has devoted more than a decade to her meaning-of-life journey with her "biker dude" friends, as the hospital kids call them. She has born and raised in Louisiana, obtained a degree in communications from California State University, Fullerton, and now cares for her mom in Florida.

IBPA Benjamin Franklin Award Winner, Silver Medal, Gift Book Category