Pop Culture Submission Guidelines
Over the years we have had the privilege and pleasure of meeting hundreds of people with wonderful ideas for new books. For many of them, writing a book was only a far-off dream, something they hoped to do someday. With our encouragement they went on to produce a beautiful, useful addition to the literature in their field.
New ideas and authors are the lifeblood of what we do here. We have gathered a team of people who will do everything they can to make the concept of a book become a reality.
If you are one of those people who always dreamed of writing a book, we would love to hear from you. Below are guidelines for submission:
Email us at [email protected] OR send a package to: Book Proposals, Schiffer Publishing Ltd., 4880 Lower Valley Road, Atglen, PA 19310. (Include a SASE if you’d like your materials back):
Please include all of the following information:
Mailing Address: (please include the street address for use by UPS or FedEx)
Social Media Handles:
Elevator Pitch: This is a _(what it is you are creating)_ that does _(the purpose of the project)_ for _(who is the audience)__ because _(why the audience will want it)__.
What is the basic idea of the book you are proposing? What we need is a brief description—100 words or less—enough to let us know what you are thinking, but not more than you wish to reveal at this early stage of conversation.
What is your background in the field? (Author Bio)
What are the reasons to believe in this project? What about the subject matter will draw readers? Why are you the right person to write this book?
Who is your target reader? Size, age, level of organization, etc.—What is the demographic? Who is the market?
What are the benefits and features? What does the reader gain from reading your book? What is the important message? Does it solve a problem? Why is this topic of pop culture relevant and of interest?
Why are you writing this book? What is your goal?
A Look at the Content:
What are your desired specs for the project? Do you have a trim size or page count in mind?
Proposed table of contents or outline: How will you organize the information in your work?
Sample Chapter: Please send a sample chapter or a writing sample.
Approximate word count: What is your estimated word count for the project?
Images: How many images or illustrations do you plan to include? Please send at least 4–6 high-resolution, print-ready samples for review.
Marketing and Competition:
Whom do you see as your competition? (list specific titles if possible)
How is your idea different? (What separates this from other offerings? Why is it unique?)
Have you authored other books? Did you receive any reviews or endorsements?
Who will help you promote and sell your book? What organizations, clubs, guilds, or other groups are you involved with?
How many people follow your work?
Who are your followers and how do they follow you? (social networks, blogs, newsletters)
How does the book fit into your business plan, brand, and sales strategy?
Do you plan on selling copies of your own book? If so, where? List trade shows, conferences, website(s), etc.
Reach: Where do you see your book being reviewed, marketed, and sold?
Why did you choose to submit your project to Schiffer?
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