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Country Store Advertising, Medicines, and More

Country Store Advertising, Medicines, and More

Rich Bertoia

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$29.95

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The country store was a three dimensional collage of advertising, packaging, unique drugstore items, medical gadgets, and cure-alls that rural Americans held faith in for many years. This book examines the varied drugstore and advertising ephemera contained within the store’s packed shelves and walls. In almost 500 beautiful color photos the enormity and diversity of advertising, including signs and packaging, and products, from food stuffs to medicine bottles, that created the character of the country store are documented. Particular emphasis is given to the drugs, potions, and medical devices that were found in the country store. In addition the display counters and furnishings of the country store are included. Each item is described and its value in today’s collector’s market is given.

Size: 8 1/2″ x 11″ | 498 color photos | Price Guide | 160 pp
ISBN13: 9780764313271 | Binding: soft cover

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Rich Bertoia lives in Vineland, New Jersey, where he is an auction cataloguer at Bertoia Auctions.