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Classic Beauty: The History of Makeup

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Classic Beauty: The History of Makeup

Gabriela Hernandez

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The definition of a beautiful face has never been constant. See how political and social climates have molded accepted beauty rituals and the evolution of cosmetics from ancient times through today. This colorful reference book chronicles historic trends for the eyes, lips, and face, and offers in-depth aesthetic reviews of each decade from the 1920s to today. Follow the rich history of facial trends through fascinating and bizarre vintage ads; detailed makeup application guides; and profiles of famous makeup innovators, connoisseurs, and iconic faces. Over 430 images, timelines, and detailed vintage color palettes show the changing definitions of beauty and document makeup innovations (the first mascara, lipstick, eye shadow, etc.) that have evolved throughout the history of cosmetics. This is an ideal reference for the professional makeup artist, cosmetologist, educator, student, and general makeup enthusiasts.

Size: 8 1/2″ x 11″ | 359 color & 74 b/w images | 224 pp
ISBN13: 9780764336904 | Binding: hard cover


Gabriela Hernandez, founder and CEO of Bésame Cosmetics, is an accomplished artist, photographer, and cosmetics historian. Her photography has been published in Bon Appétit, L.A.Times, and Shape. Gabriela lives in Los Angeles with her husband and two children.