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Blueprints of Fashion: Home Sewing Patterns of 1940s

Wade Laboissonniere

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Once upon a time, most clothes were sewn at home. Now and ever after, home-sewing patterns will provide the best blueprint to a time when suddenly everyone could dress like the models in magazines. The most popular 1940s styles-from couture to everyday workclothes, ensembles, sportswear, lingerie, and evening dresses, plus toys, needlework and gifts-are presented here in 550 color photographs of pattern envelopes from companies like Advance, Butterick, Hollywood, McCall, Simplicity, Vogue, and others.
For the home seamstress, this will be a trip back in time. For artists, costume designers, and collectors it's an invaluable guide. The text outlines the beginnings of the huge pattern industry, its evolution and impact on fashion. A wide array of pattern-related items is presented including publications and advertising, display dolls, tools, and various forms of packaging. The pattern envelope illustrations are wonderful period drawings of '40s fashions. A refreshing approach and an important first book on this growing field of interest.

Size: 8 1/2" x 11" | 550 | 176 pp
ISBN13: 9780764303043

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Wade Laboissonniere studies and collects vintage patterns and archive materials that document twentieth century fashion. He is a professional stage designer in New York and former dancer who keeps stepping to the pulse of his industry.