Vintage Toy Premiums : Schiffer Publishing

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Advertising Dolls

Myra Yellin Outwater
Available Now
Dolls not only capture little girls’ hearts, they’ve also managed to corner markets for mega-companies like W.K….
Size: 8 1/2″ x 11″ | 498 color photos | 160 pp
Price Guide
ISBN13: 9780764303036 | Binding: soft cover

$29.95
America’s Early Advertising Paper Dolls

Lagretta Metzger Bajorek with photography by Benjamin T. Bajorek
Available Now
Colorful paper dolls that sold everything from coffee to cathartics, from tea to thread, from cocoa to corsets….
Size: 8 1/2″ x 11″ | 508 color photos | 160 pp
Price Guide/Index
ISBN13: 9780764307027 | Binding: soft cover

$29.95
Bears with an Attitude: Promotional Advocate Toys

Joyce Gerardi Rinehart
Available Now
Conservationist Smokey BearT and over 400 of his friends who educate, give community service, play sports, and…
Size: 8 1/2″ x 11″ | 430 color photos | 160 pp
Price Guide/Index
ISBN13: 9780764310461 | Binding: soft cover

$29.95
Candy Containers for Collectors

Debra S. Braun
Available Now
In an effort to attract children to their products, manufacturers of candy have used a host of gimmicks and…
Size: 8 1/2″ x 11″ | 398 color photos | 144 pp
Price Guide
ISBN13: 9780764314827 | Binding: soft cover

$24.95
Children’s Paper Premiums in American Advertising: 1890-1990s

Loretta Rieger and Lagretta Bajorek
Available Now
Here is a beautiful book celebrating a whole century of a favorite form of advertising. Through the use of…
Size: 11″ x 8 1/2″ | 493 color photos | 160 pp
Price Guide/Index
ISBN13: 9780764310126 | Binding: soft cover

$29.95
Collectibles 101: Fast Food Toys

Joyce & Terry Losonsky
Available Now
Begin your fast food collecting adventures with this pocket-size guide in hand. It displays a multitude of…
Size: 6″ x 9″ | over 300 color photos | 160 pp
Price Guide/Index
ISBN13: 9780764309656 | Binding: soft cover

$16.95
Collectibles 101: McDonald’s® Happy Meal® Toys

Joyce & Terry Losonsky
Available Now
McDonald’s*r Happy Meal*r toys are everywhere–at yard sales, flea markets, the McDonald’s just around the corner,…
Size: 6″ x 9″ | 300 color photos | 144 pp
Price Guide/Index
ISBN13: 9780764309663 | Binding: soft cover

$16.95
Collecting Toy Premiums: Bread-Cereal-Radio

James L. Dundas
Available Now
Toys purchased with box tops and pocket change in days-gone-by abound in this fascinating and sweeping survey….
Size: 8 1/2″ x 11″ | 854 color photos | 160 pp
Price Guide
ISBN13: 9780764311239 | Binding: soft cover

$29.95
Cracker Jack® Collectibles

Ravi Piña
Available Now
The caramel-coated popcorn treat Cracker Jacksr was first introduced in 1893 at the World’s Columbian Exposition….
Size: 8 1/2″ x 11″ | Nearly 200 group color photos | 112 pp
Price Guide
ISBN13: 9780887408472 | Binding: soft cover

$19.95
Cracker Jack® Toys

Larry White
Available Now
Rediscover every toy and prize you ever pulled out of a Cracker Jack box in this wonderful guide! Comprehensive in…
Size: 8 1/2″ x 11″ | 295 color photos | 262 pp
ISBN13: 9780764301896 | Binding: soft cover

$29.95
Cracker Jack®: The Unauthorized Guide to Advertising Collectibles

Larry White
Available Now
Featuring over 1000 color photographs, this expansive guide to Cracker Jack covers all manner of company…
Size: 8 1/2″ x 11″ | over 1000 color photos | 176 pp
Price Guide/Index
ISBN13: 9780764306433 | Binding: soft cover

$29.95
Fast Food Figures

Elizabeth Beech
Available Now
Welcome to the exciting world of fast food toy collecting. Over the years fast food restaurants have distributed…
Size: 8 1/2″ x 11″ | 738 color photos | 126 pp
Price Guide
ISBN13: 9780764305764 | Binding: soft cover

$19.95
Fast Food Toys

Revised 3rd Edition, with Price Guide
Gail Pope & Keith Hammond
Available Now
Popular toys that have been offered as premiums by “fast food” restaurants, including vehicles and sports items,…
Size: 6″ x 9″ | 150 photos | 160 pp
Price Guide
ISBN13: 9780764307126 | Binding: soft cover

$19.95
McDonald’s® Happy Meal Toys® Around the World: 1995-Present

Joyce & Terry Losonsky
Available Now
Fast food authors extraordinaire Joyce and Terry Losonsky continue their around-the-world McDonald’s odyssey with…
Size: 8 1/2″ x 11″ | hundreds of color photos | 192 pp
Price Guide/Index
ISBN13: 9780764309601 | Binding: soft cover

$24.95
McDonald’s® Happy Meal® Toys Around the World: 1975-1995

Revised 2nd Edition
Terry and Joyce Losonsky
Available Now
Welcome to the world of McDonald’s Happy Meal*r collectibles. These two books(USA and Worldwide)present a thorough…
Size: 8 1/2″ x 11″ | 1850 color photos | 270 pp
Price Guide
ISBN13: 9780764310935 | Binding: soft cover

$24.95
McDonald’s® Happy Meal® Toys: In the USA

Terry and Joyce Losonsky
Available Now
Welcome to the world of McDonald’s Happy Meal*r collectibles. These two books(USA and Worldwide)present a thorough…
Size: 8 1/2″ x 11″ | 3000+ color photos | 224 pp
Price Guide
ISBN13: 9780887408533 | Binding: soft cover

$24.95
McDonald’s® Happy Meal® Toys from the Eighties

Joyce & Terry Losonsky
Available Now
Welcome to the world of McDonald’s*r Happy Meal*r collecting! Within the pages of this comprehensive book you will…
Size: 8 1/2″ x 11″ | 900+ color photos | 192 pp
Price Guide/Index
ISBN13: 9780764303227 | Binding: soft cover

$24.95
McDonald’s® Happy Meal® Toys from the Nineties

Joyce & Terry Losonsky
Available Now
The world of McDonald’s*r Happy Meal*r collecting continues to grow! In this third volume devoted to McDonald’s…
Size: 8 1/2″ x 11″ | 900+ color photos | 240 pp
Price Guide/Index
ISBN13: 9780764306730 | Binding: soft cover

$24.95
McDonald’s® Pre-Happy Meal® Toys from the Fifties, Sixties, and Seventies

Joyce & Terry Losonsky
Available Now
Welcome to the world of McDonald’s*r Pre-Happy Meal*r Toy collecting-Americana at its best! This book chronicles…
Size: 8 1/2″ x 11″ | 850+ color photos | 212 pp
Price Guide/Index
ISBN13: 9780764305993 | Binding: soft cover

$24.95
More Pez®

Revised and Expanded 3rd Edition
Richard Geary
Available Now
The popularity of PEZ candy dispensers and collectibles has never been higher. With the sharp rise in people…
Size: 8 1/2″ x 11″ | 170 color photos | 80 pp
Price Guide
ISBN13: 9780764309946 | Binding: soft cover

$14.95