1000s of diverse titles published since 1974

Action Figures of the 1960s

John Marshall

Available Now


This fascinating and entertaining book covers the complete range of action figures marketed during the 1960s. Included here are the soldiers and sailors, cowboys and Indians, space men and the spies that populated the action figure world from 1964 to 1969. Over 300 color photographs capture these often elusive and highly sought heroic "dolls for boys" including GI Joe, Captain Action, Johnny West, Major Matt Mason, Johnny Hero, and James Bond. This book spans the product lines of all the major action figure manufacturers of the day from Hasbro and Mattel to Marx and Ideal. Presented as well are the many accessories that accompanied many of these figure lines. Prices are provided in the text for the figures and their accessories. Both loose and mint-in-the-package prices are provided whenever necessary.

Size: 8 1/2" x 11" | 300+ color photos | Price Guide | 160 pp
ISBN13: 9780764304286

 Back to Results 

John Marshall is an expert on modern-era character toys. He is well known for his articles and books combining hard facts with humor and nostalgic anecdotes.