Media Contact:  Christine Sockoloskie

Marketing and Public Relations

Schiffer Publishing Ltd, Atglen PA

(610)593-1777

christines@schifferbooks.com

For Immediate Release | October  2011

“Passion For Primitives: Folk Décor for Interior Design”

Franklin and Esther Schmidt

Franklin and Esther Schmidt provide a visual guide to decorating the home with primitives in over 200 images of furniture, architecture, and folk art in U.S. homes.

            Atglen P.A. — Primitive, rustic, one-of-a-kind furnishings are wildly popular with a wide range of homeowners and professional decorators. Passion for Primitives beautiful photography and insightful text offers specific design ideas and insider tips.  Stunning photographs depict the unpretentious honesty of pieces that come from the imaginations and hearts of the untrained artisans who created them.  This book unveils a legacy that is not only intrinsic to our historic design tradition, but is newly flourishing throughout the country and in all aspects of design. Passion for Primitives is a photographic tour of private homes throughout the U.S., ranging from country simple to modern. It is also a guide to designing with primitives that gives readers an invaluable tool for understanding the range of possibilities in decorating–an ideal book for decorators, designers, architects, and homeowners.
            Franklin and Esther Schmidt, photographers, stylist, and writers, have had a number of books published on interior design and produce features for interior design magazines including Architectural Digest, Art & Antiques, Country Sampler, Country Living, Cabin Life, Log Cabin Homes, Log Home Living, Old House Interiors, Victorian Homes, Romantic Homes, and others. The Schmidts now reside in the rural Virginia countryside and enjoy their garden and collections of folk art and other antiques. 
            Franklin and Esther’s book sells for $49.99 and can be purchased through the publisher at www.schifferbooks.com, your local bookseller, as well as numerous online retailers. 
            Schiffer Publishing, Ltd. is based in Atglen, PA on the Schiffer Book Farm.  The company is known for publishing high quality Antique, Arts, Architecture, Lifestyle, and Military History books, as well as a successful line of children and ghost books.  

Book Details

ISBN:  978-0-7643-3874-8 

Size:  9” x 12” 

Illustrations:  215 color photos

Page Count: 176

Hard Cover

Price:  $49.99

REVIEW COPIES AND INTERVIEWS ARE AVAILABLE UPON REQUEST.

###